People who understand what you do are your best referral sources. And it's about understanding what others do and being their best referral source. Selling your product, closing the sale and referrals by others are some outcomes of great marketing.
Don't market a particular way "just cause someone else is doing it!" If it's not comfortable for you to do, that is the message others will hear too. Would you want to buy from someone who is coming across nervous or uncomfortable with what they're selling? Don't be afraid to take a marketing idea and adjust it!
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Maria Marsala is an internationally known Life and Business Coach, Author and Telephone Class Leader.(c) 2002 CareerBuilder.com
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