Top 10 Losers for 2010
1. Healthy living
The healthy living trend will continue with more and more westerners becoming conscious of the chemicals used in their products and food. Organic, chemical-free products, and healthy living will prosper in 2010.
2. The Cloud
The virtual "cloud" has grown in 2009. The benefits of virtualization and collective space will continue into 2010, with significant "cloud" growth.
The economic crisis caught many unaware; job security of middle management was tossed a curve in 2009. As a result consumers are becoming more savvy about what they spend their money on, and they are less likely to rely on credit. Savings will grow in 2010.
4. Simplicity in design
Web site load times are said to become part of Google's organic search ranking algorithm in the near future. This will result in smaller Web site images and simplistic Web site designs. The Web is likely to go retro in 2010, reverting to quick and simple Web designs.
5. Web applications
Web applications, collaboration, and transparency are going to flourish in 2010.
6. Instant and virtual
Movies, Kindles and things like Roku, that provide consumer's instant virtual access to content will thrive in 2010.
Portability continues to be a trend in 2010. Remote access, portable devices and real time access to information on handhelds will continue to evolve in 2010.
Quantum physicists are going to continue to generate "buzz" about an alternative method for generating energy, using a new method in 2010.
9. Green shopping
As the economy rebounds it is only natural that people will look for ways to support the environment with green shopping and green living.
Security will be integrated into daily life, with virus scanners and airport body scanners. The security industry will continue to thrive in 2010.
Top 10 Losers for 2010
Capitalism really got punched in the stomach in 2010, and with more controls for private businesses likely, capitalism will suffer more in 2010.
2. Health care
While health care reform may pass in 2010 it is unlikely to improve health care options for the average American citizen in 2010.
3. Credit card companies
Consumers frustrated with credit card companies nickeling and diming them with frivolous charges and exhorbant rates will rebel against their plastic in 2010.
4. The Left
The backlash for unpopular new policies will be felt in the 2010 elections with the left struggling to hold seats in the upcoming elections.
Acorn and other community groups are going to continue to feel the sting of the 2009 scandal. Funding for community groups will be tighter in 2010 and their "seat at the table" will be vacant in 2010.
6. Big Government
Government may continue to grow in 2010, but it is unlikely that big government will be a winner.
Security concerns will continue to grow and as a result individual privacy rights will continue to take a beating in 2010.
8. Super star athletes
Super star athletes who think the "rules" do not apply to them will be taken down from their pedestals in 2010.
More and more people are regretting Facebook posts and the amount of time Facebook takes from their daily life. As a result Facebook's skyrocketing growth will flatten in 2010.
The shifting realities of every day life with the balloon boy hoax and average people attempting to become stars through reality TV will lose their audience in 2010.
Last Year's Predictions: How Did We Do?
Readers can assess my ability to predict based on last year's collection of technology predictions at: http://www.small-business-software.net/whats-hot-whats-not-2009.htm.
Sharon Housley manages marketing for FeedForAll, software for creating, editing, publishing RSS feeds, and podcasts. In addition Sharon manages marketing for RecordForAll, audio recording and editing software for podcasts.© 2010 Sharon Housley
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