“Read These Three Mini Case Studies of How Career Centers at Colleges and Universities Just Like Yours are Using Corporate Ad Banner Sponsorships to Generate Revenue -- NOW!”
From the desk of Jeff Gardner,
Marketing Director

Dear Career Services Professional,

Please read the mini case studies below to see how three college career centers are using a special feature of their Career Services Central (CSC) online office management system to spin off revenue for their offices.

If budgetary constraints are holding you back from better serving students and alumni in their job searches, then you'll find the information you're about to read very exciting.

So, let's jump right in!

See it in action at
www.collegecentral.com/arc

This Northern California community college career center partnered with the world's largest package delivery company to feature corporate sponsor ad banners on its Career Services Central site pages.

Here, the sponsor gains a tremendous amount of visual exposure to the college's pool of eager and qualified entry-level job seekers. This exposure enables the sponsor to establish an exclusive hiring position and solidify its brand.
See it in action at
www.collegecentral.com/okstate

This Midwestern state college career center partnered with an internationally known big-box retail giant to provide corporate sponsor ad banners on its Career Services Central site pages.

Here, job seekers win by clicking through to in-depth hiring information found only on the sponsor's corporate Web site. This linking opportunity provides the job seeker with a direct point of access to information regarding the sponsor's college recruiting program.
See it in action at
www.collegecentral.com/frostburg

This East Coast university career center joined with the nation's largest equipment rental company to place corporate ad banners on its Career Services Central site pages.

Here, the career center wins by generating revenue to offset the investment in technology that makes everyone's life easier and enables them to better serve both job seekers AND employers.

The result in all three cases:
WIN - WIN - WIN!

Please Note: Your ability to obtain corporate sponsorship will vary depending on prior experience, pricing, availability of interested corporate sponsor prospects in your area, and quite frankly, just how much time you devote to the effort.

What if your online career office management
system could pay for itself?

If you could find a way to secure corporate sponsorship dollars to cover the cost of your Career Services Central base system, plus any additional software modules you've had your eye on, PLUS have additional funds for other purchases, would you like to do that?

Well, now you can.

And it's available immediately! In fact, it's built right into the online office management system you now benefit from.

Introducing CSC Corporate Sponsor Ad Serving Technology
from College Central Network

Corporate ad banner sponsorships can potentially turn your career center into a profit center. But before we go too much further... what IS an ad banner?

An ad banner is simply an ad on a Web page, often using moving images (animation) and sound as well as text. Clicking on a banner usually takes the viewer to the advertiser's Web site.

A typical ad banner measures 468 pixels wide by 60 pixels tall and is one of the dominant forms of advertising on the Internet.

By obtaining corporate ad banner sponsorship, you can take advantage of this advertising vehicle to enable your online office management system to pay for itself. Here's how it works:


  • DOWNLOAD sponsorship promotional materials by submitting the form at the top of this page.

    On the confirmation page that immediately follows, you'll find links to three editable documents that you can use to start promoting Corporate Ad Banner Sponsorships immediately. These downloads are free of charge.

    The three editable documents include a full-color promotional flyer, a sample introductory cover letter and a sample ad placement order form. Simply add your contact information where indicated.

    Be sure to edit the sample cover letter and order form to reflect your own message and pricing. These documents are provided as model documents to help you get started.

    Once you've made your changes to the model documents, it's time to...


  • DISTRIBUTE materials to your list of sponsor prospects.

    Email or snail mail copies of your promotional materials to corporate sponsor prospects whom you think will benefit from the visibility provided by an ad banner on your CSC site pages.

    You can also distribute copies of the flyer at job fairs or other events sponsor prospects are likely to attend.

    Once you've distributed your materials, you should then...


  • FOLLOW-UP with your sponsor prospects.

    Don't be shy. Remind sponsor prospects that this is a win-win-win situation. You are presenting them with an opportunity, not a problem.

    Make the point that what you are offering is a particularly good value for the money and that they'll be gaining access to a critical market.

    Remember. You have what recruiters and employers want; motivated, eager, and capable entry level job candidates.

    Once you've secured a corporate sponsor, forward the sponsor's ad banner artwork to corporateadbanners@collegecentral.com. You will also be required to fax the completed ad placement order form to 775-546-6040.

    College Central Network will place the ad on your CSC site pages for the period of time specified on the order form.
The earning potential of your corporate sponsorship campaign is limited only by the number of sponsorships you choose to obtain.

You may be happy with securing only a single corporate sponsorship - to cover the cost of your Career Services Central ASP fee, for example. Or, if your're more ambitious, consider approaching multiple sponsor prospects for even more revenue generating possibilities. It's up to you.

By obtaining corporate ad banner sponsorship, it's possible to recoup your technology investment and generate additional revenue for future upgrades, enhancements, and other purchases.

Imagine how empowered you'll feel, knowing you've taken a pro-active step toward a financially free career office. Instead of being held back by shrinking budgets, you'll be moving forward, toward a self sufficient career center.

Download the FREE Corporate Ad Banner Sponsorship Kit and start promoting sponsorship opportunities today!

Sincerely,

Jeff Gardner

P.S. -- By providing the opportunity of ad banner sponsorship to recruiters and employers in your area, you'll be viewed as a resourceful and concerned career services professional - someone who understands the importance of a financially healthy and successful career office. Please don't wait. Download your Corporate Ad Banner Sponsorship Kit now.